Original full-page Swiss magazine advertisement from the year 1953 for Eterna Watch Company, Grenchen, Switzerland The advertisement was carefully removed from a Swiss magazine.

Some of the text near the top of the ad reads:

"This memorandum proves in 10 points ...

"... that the Eterna 'automatic block' winding on ball-bearings is 1) the scientifically most advanced device ensuring irreproachable self-winding 2) the method which helps the watchmaker to save time and money when repairing."

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]

The ad measures approximately 7 5/8 inches wide by 10 1/4 inches high.

As with most vintage ads, there may be yellowing to the paper due to age and may be some small bends, light wear/edge wear. (Any significant damage or wear will be noted above. Light wear and minor imperfections are to be expected.) [The image shown is of the actual ad offered for sale.]

The advertisement was carefully removed directly from a magazine.

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]






[inv. SO-9/10-53]