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1949 Mido Watch Company Bienne Switzerland Vintage 1949 Swiss Ad Suisse Advert Horlogerie Horology
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Shipping: US-Mainland: $7.99 (more destinations)
Condition: Used
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Original full-page Swiss magazine advertisement from the year 1949 for Mido Watch Company (formerly G. Schaeren & Co.), Bienne, Switzerland. Advertised on the page is their Mido Multifort Superautomatic watch model (not included). The advertisement was carefully removed from a Swiss magazine.
Some of the text in the ad reads:
"Will the parachute open?
"Confidence, that's what you need when you are throwing yourself into empty space. Captain Lloyd Cox of the American Army was parachuted 25 times into enemy territory. Here's what he wrote to Mido:
"'I have made 25 jumps, parachute jumps, spent over 6 months in the ocean, and my Mido watch has never stopped running. It's the best watch I have ever had, and since I was a parachutist I've tried several and none of them would hold up under the training.'"
[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]
The ad measures approximately 7 5/8 inches wide by 10 1/4 inches high.
As with most vintage ads, there may be yellowing to the paper due to age and may be some small bends, light wear/edge wear. (Any significant damage or wear will be noted above. Light wear and minor imperfections are to be expected.) [The image shown is of the actual ad offered for sale.]
The advertisement was carefully removed directly from a magazine.
[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]
[inv. EngE-SO-9/10-49]
Some of the text in the ad reads:
"Will the parachute open?
"Confidence, that's what you need when you are throwing yourself into empty space. Captain Lloyd Cox of the American Army was parachuted 25 times into enemy territory. Here's what he wrote to Mido:
"'I have made 25 jumps, parachute jumps, spent over 6 months in the ocean, and my Mido watch has never stopped running. It's the best watch I have ever had, and since I was a parachutist I've tried several and none of them would hold up under the training.'"
[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]
The ad measures approximately 7 5/8 inches wide by 10 1/4 inches high.
As with most vintage ads, there may be yellowing to the paper due to age and may be some small bends, light wear/edge wear. (Any significant damage or wear will be noted above. Light wear and minor imperfections are to be expected.) [The image shown is of the actual ad offered for sale.]
The advertisement was carefully removed directly from a magazine.
[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]
[inv. EngE-SO-9/10-49]
