Original full-page Swiss magazine advertisement from the year 1953 for Mido Watch Company, Mido S.A., ci-devant G. Schaeren & Cie, Bienne, Switzerland and Mido Watch Company of America, NY. Advertised on the page is their Mido Multifort Superautomatic watch model (NOT included). The advertisement was carefully removed from a Swiss magazine.

Main text on the page is in French.

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]

The page measures approximately 7 3/4 inches wide by 10 1/4 inches high.

There are some bends and minor edge/corner wear on the page.

As with most vintage ads, there may be yellowing to the paper due to age and may be some small bends, light wear/edge wear. (Any significant damage or wear will be noted above. Light wear and minor imperfections are to be expected.) [The image shown is of the actual ad offered for sale.]

The advertisement was carefully removed directly from a magazine.

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]






[inv. ND-11/12-53]