Original full-page Swiss magazine advertisement from the year 1949 for Mido Watch Company, Formerly G. Schaeren & Co., Bienne, Switzerland and Mido Watch Company of America Inc., New York. The advertisement was carefully removed from a Swiss magazine.

Some of the text on the page reads:

"Lately, some watch factories have been using in their advertisements and on their watches the name SUPERAUTOMATIC which has always been a registered trade mark of ours. At the same time, those firms bring out sales arguments exactly similar to ours, presented in the same style and order, and using the same phrases, thus plagiarizing our own publicity.

"This way of acting is decidedly unfair. It constitutes an intolerable abuse, and one which we intend stopping by all means at our disposal."

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]

The page measures approximately 7 1/2 inches wide by 10 1/4 inches high (including margins, if any).

As with most vintage ads, there may be yellowing to the paper due to age and may be some small bends, light wear/edge wear. (Any significant damage or wear will be noted above. Light wear and minor imperfections are to be expected.) [The image shown is of the actual ad offered for sale.]

The advertisement was carefully removed directly from a magazine.

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]






[inv. EngE-JA-7/8-49]