Original full-page Swiss magazine advertisement from the year 1953 for Rolex Watch Company, H. Wilsdorf Governing Director, Geneva, Switzerland (Geneve, Suisse). The advertisement was carefully removed from a Swiss magazine.

Please READ THE FULL DESCRIPTION and view the accompanying photo for an outline of condition issues.

Main text on the page is in English.

The text headline reads: "Measuring the hours with an Oil Lamp."

Some of the text in the ad reads:

"Boy Scouts, they say, are taught to find the points of the compass with a pocket watch, but the North Germans of the eighteenth century went one better. They told the time by means of an oil lamp and derived a pleasant form of illumination into the bargain! The reservoir of this pewter lamp was graduated to mark the hours from 8 p.m. to 7 a.m., the level of unburnt oil showing the time.

"A hit or miss method indeed; men have found some queer ways of telling the time. Incredible, really, that only two hundred years lie between this lamp clock and the magnificent Rolex Oyster; in terms of progress it would seem to be very much more. Hailed at its birth in 1926 as the first really waterproof wrist-watch in the world, the Rolex Oyster has proved, as well, to be one of the best waterproof watch in the world."

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]

The page measures approximately 7 3/4 inches wide by 10 1/4 inches high (including margins, if any).

PLEASE NOTE: As this ad was located on the back page of the publication from which it was removed, there is considerable wear. It is in FAIR OVERALL CONDITION, with scuffing, light scratches, soiling, edge and corner wear, bends/folds, general wear, and a small stain (on the upper left quadrant, outside of the image and text area). [The image shown is of the actual ad offered for sale.]

The advertisement was carefully removed directly from a magazine.

[Please note: this is a magazine advertisement / magazine clipping only; no watch, clock, parts or tools are included.]





[inv. EngE-JF-1/2-53